Advertising Site at, ADVERTISING SITE AT GLOUCESTER ARCADE,, CROMWELL ROAD, CROMWELL ROAD, SW7 4SF
Advertising right and premises Decided 24 January 2023 CHG100337935 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure.
What was argued and what the tribunal found
The appellant, London Lites Ltd, sought to reduce the rateable value of an advertising site at Gloucester Arcade from £18,000 to £7,875, based on the rent of £8,000 pa (adjusted for inflation). The tribunal found that the rent was agreed four years after the antecedent valuation date and fell during the Coronavirus pandemic when traffic and footfall declined by 95%, making it unreliable evidence. Instead, the tribunal gave weight to comparable unchallenged advertising sites in London with similar rents (£7,500-£12,000) and similar rateable values (£18,000-£20,000), which established a clear tone supporting the £18,000 assessment. The appeal was dismissed as the appellant failed to prove his case on the balance of probabilities.
Summary generated from the decision text and checked against it. The appellant was London Lites Ltd, represented.
Grounds argued
- Rental evidence
- Comparable assessments (tone) · decisive
- Evidence
- Rents, Photographs, Settled assessments
- Cases cited
- Lotus and Delta v Culverwell; Gardiner & Theobald LLP v David Jackson
- Hearing
- 31 October 2022
Similar decisions
- BT INLINK O/S 50 NOTTING HILL GATE, W11 3JD — Dismissed, 10 Feb 2025
- 4 Bard Road, W10 6TP — Allowed, 27 Jan 2022
Is your own rateable value in line?
A free check compares a property with the assessments around it and says plainly whether there is anything worth pursuing.
Check a propertyThe tribunal’s decision in full
Decision © Crown copyright, published by the Valuation Tribunal Service under the Open Government Licence v3.0 and reproduced unaltered. This site does not index the names of private individuals that appear in decisions. Information, not advice.