ADVERTISING SITE ON BUS SHELTER OPP 53, GAWBER ROAD, S75 2PS
Advertising rights and premises, digital display at bus shelter Decided 14 November 2024 CHG101096191 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant argued that digital advertising displays at bus shelters should be valued using the VOA's scheme for static displays without any uplift for the digital mechanism, citing an absence of reference to digital technology in the statutory definition of "land" for advertising rights. The tribunal found that digital advertising rights would command significantly higher value than static ones due to enhanced exposure and effectiveness, but determined the VO's uplift multiplier of six was excessive and unsubstantiated. The tribunal applied a multiplier of three to the base rates for static displays to reflect the digital aspect, allowing the appeals in part.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Comparable assessments (tone)
- Evidence
- Rents, Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill Ltd v Royton UDC; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
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