Tribunals · Trafford Metropolitan Borough Council · 2017 rating list

DIGITAL AD RT BRIDGEWATER CIRCLE APPROACH TO M60 NR TRAFFORD CENTRE, TRAFFORD BOULEVARD, Urmston, Urmston, M41 7JN

Digital advertising right and premises Decided 2 August 2024 CHG100764775 Montagu Evans - Richard Wackett

OutcomeAllowed in partThe tribunal reduced the rateable value, but by less than the ratepayer sought.

Original RV£52,000

Ratepayer sought£31,000

VO conceded first—

Tribunal decided£37,000from 21 Nov 2017

Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 3 properties; the figures shown are for the first listed.

What was argued and what the tribunal found

The appellant (Peel Advertising Ltd) challenged the rateable values of three digital advertising rights at locations near Trafford Centre, arguing they were overvalued. The tribunal examined rental evidence showing base rents of £30,000-£60,000, the agreed comparable of JC Decaux at £25,000 per 96-sheet face, and other comparable assessments at £40,000-£50,000. Finding inconsistency in the Valuation Officer's approach and insufficient justification for the different valuations adopted, the tribunal adopted a base unit value of £35,000 per display, resulting in reductions to £37,000 for hereditaments 1-2 and £72,500 for hereditament 3.

Summary generated from the decision text and checked against it. The appellant was Peel Advertising Ltd, represented.