DIGITAL AD RT BRIDGEWATER CIRCLE APPROACH TO M60 NR TRAFFORD CENTRE, TRAFFORD BOULEVARD, Urmston, Urmston, M41 7JN
Digital advertising right and premises Decided 2 August 2024 CHG100764775 Montagu Evans
Figures are as stated in the decision, and are values in the 2017 list; a dash means the document does not state that figure. This judgement decided 3 properties together; the figures above are for this appeal's property (DIGITAL AD RT BRIDGEWATER CIRCLE, APPROACH TO M60 NR TRAFFORD CENTRE, TRAFFORD BOULEVARD, URMSTON, MANCHESTER, M41 7JN). Every property is listed below.
The 3 properties in this decision
One judgement covered all of these appeals. Each property’s figures as the judgement states them (2017 list); this appeal’s property is highlighted.
| Property | Original RV | Sought | Tribunal decided | Outcome |
|---|---|---|---|---|
| DIGITAL AD RT BRIDGEWATER CIRCLE, APPROACH TO M60 NR TRAFFORD CENTRE, TRAFFORD BOULEVARD, URMSTON, MANCHESTER, M41 7JNThis appeal | £52,000 | £32,000 | £37,000 | Allowed in part |
| DIGITAL AD RT BRIDGEWATER CIRCLE, EXIT FROM M60 NR TRAFFORD CENTRE, TRAFFORD BOULEVARD, URMSTON, MANCHESTER, M41 7JN | £52,000 | £32,000 | £37,000 | Allowed in part |
| DIGITAL AD RTS BRIGHT CIRCLE OPP, THE TRAFFORD CENTRE, BARTON DOCK ROAD, TRAFFORD PARK, MANCHESTER, M41 7ZA | £82,500 | — | £72,500 | Allowed in part |
What was argued and what the tribunal found
The appellant (Peel Advertising Ltd) challenged the rateable values of three digital advertising rights at locations near Trafford Centre, arguing they were overvalued. The tribunal examined rental evidence showing base rents of £30,000-£60,000, the agreed comparable of JC Decaux at £25,000 per 96-sheet face, and other comparable assessments at £40,000-£50,000. Finding inconsistency in the Valuation Officer's approach and insufficient justification for the different valuations adopted, the tribunal adopted a base unit value of £35,000 per display, resulting in reductions to £37,000 for hereditaments 1-2 and £72,500 for hereditament 3.
Summary generated from the decision text and checked against it. The appellant was Peel Advertising Ltd, represented.
Grounds argued
- Comparable assessments (tone)
- Rental evidence
- Valuation method
- Evidence
- Rents, Settled assessments
- Hearing
- 25 July 2024
Similar decisions
- DIGITAL AD RTS BRIGHT CIRCLE OPP THE TRAFFORD CENTRE, Barton Dock Road, Trafford Park, Trafford Park, M41 7ZA — Allowed in part, 2 Aug 2024
- DIGITAL AD RT BRIDGEWATER CIRCLE EXIT FROM M60 NR TRAFFORD CENTRE, TRAFFORD BOULEVARD, M41 7JN — Allowed in part, 2 Aug 2024
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