ADVERTISING SITE 0403 0345 OPP SOUTH STREET, MEADOW BANK ROAD, S61 2NF
Advertising rights and premises - digital display bus shelters Decided 14 November 2024 CHG101096113 Montagu Evans
Figures are as stated in the decision, and are values in the 2017 list; a dash means the document does not state that figure. This judgement decided 21 properties together; the figures above are for this appeal's property (ADVERTISING SITE 0403 0345 OPP SOUTH STREET, MEADOW BANK ROAD, Rotherham S61 2NF). Every property is listed below.
The 21 properties in this decision
One judgement covered all of these appeals. Each property’s figures as the judgement states them (2017 list); this appeal’s property is highlighted.
| Property | Original RV | Sought | Tribunal decided | Outcome |
|---|---|---|---|---|
| ADVERTISING SITE 0404 0376 BUS SHELTER O/S SPRING HOUSE, GLOSSOP ROAD, Sheffield S10 2PR | — | — | £2,550 | Allowed in part |
| AD BOARD BUS SHELTER O/S KWICK FIT, 726 CITY ROAD, Sheffield S2 1GJ | — | — | £2,550 | Allowed in part |
| ADVERTISING SITE 0403 0105 OPP 63 STATION ROAD, KIVETON PARK, Sheffield S26 6QP | — | — | £1,675 | Allowed in part |
| ADVERTISING SITE 0403 0325 BUS SHELTER OPP 27 HIGH STREET, Maltby, Rotherham S66 8LG | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0327 ON BUS SHELTER NEAR, 77 SHEFFIELD ROAD, Rotherham S60 1DA | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0048 JUNCTION OF NORTH DRIVE &, GREASBROUGH ROAD, Rotherham S60 1QF | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0339 SOUTH OF STADIUM WAY, ROTHERHAM ROAD, Rotherham S60 1TG | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0175 ON BUS SHELTER OPP, 148 BROOM ROAD, Rotherham S60 2SR | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0104 O/S JUBILEE COTTAGES, BAWTRY ROAD, Rotherham S60 5NX | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0204 MEADOWBANK ROAD OPP, PEMBROKE STREET, Rotherham S61 2NF | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0152 OPP BRADGATE LANE, WORTLEY ROAD, Rotherham S61 1LH | — | — | £1,675 | Allowed in part |
| ADVERTISING SITE 0403 0151 AT UPPER WORTLEY ROAD & OAKS LANE, Rotherham S61 2AA | — | — | £1,800 | Allowed in part |
| ADVERTISING SITE 0403 0345 OPP SOUTH STREET, MEADOW BANK ROAD, Rotherham S61 2NFThis appeal | — | — | £1,800 | Allowed in part |
| ADVERTISING SITE 0403 0114 OPP KEPPEL ROAD UPPER WORTLEY ROAD Rotherham S61 2SZ | — | — | £740 | Allowed in part |
| ADVERTISING SITE 0403 0025 FENTON ROAD Rotherham S61 3RG | — | — | £1,800 | Allowed in part |
| ADVERTISING SITE 0403 0337 AT, FAIRFIELD PARK, MANVERS WAY, Rotherham S62 5AA | — | — | £1,675 | Allowed in part |
| ADVERTISING SITE 0403 0344 E/O DALTON LANE OPP, MILHOUSE COURT, DONCASTER ROAD, Rotherham S65 3ET | — | — | £1,800 | Allowed in part |
| ADVERTISING SITE 0403 0148 AT 92 HIGH STREET, Rotherham S66 7BN | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0195 O/S 350, BAWTRY ROAD, HELLABY, Rotherham S66 8EY | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0102 OPP 65 ROTHERHAM ROAD, MALTBY, Rotherham S66 8LZ | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE ON BUS SHELTER OPP 53, GAWBER ROAD, Barnsley S75 2PS | — | — | £1,800 | Allowed in part |
What was argued and what the tribunal found
The appellant contended that digital displays at bus shelters should be valued as static advertising sites with no uplift for the digital mechanism, arguing the digital screen is not part of rateable "land" under s.64 of the 1988 Act. The tribunal determined that digital advertising rights are more valuable than static ones due to enhanced exposure and effectiveness, and applied a multiplier of three (rather than the VO's uplift of six) to the base rates for static bus shelter displays from the VOA scheme. The tribunal rejected the VO's uplift as excessive and unsubstantiated, finding that while digitalisation adds value, the VO's logic based on the number of rotating sheets did not account for reduced exposure per advertisement.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill, Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
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