ADVERTISING SITE 0403 0345 OPP SOUTH STREET, MEADOW BANK ROAD, S61 2NF
Advertising rights and premises - digital display bus shelters Decided 14 November 2024 CHG101096113 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital displays at bus shelters should be valued as static advertising sites with no uplift for the digital mechanism, arguing the digital screen is not part of rateable "land" under s.64 of the 1988 Act. The tribunal determined that digital advertising rights are more valuable than static ones due to enhanced exposure and effectiveness, and applied a multiplier of three (rather than the VO's uplift of six) to the base rates for static bus shelter displays from the VOA scheme. The tribunal rejected the VO's uplift as excessive and unsubstantiated, finding that while digitalisation adds value, the VO's logic based on the number of rotating sheets did not account for reduced exposure per advertisement.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill, Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
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