ADVERTISING SITE 0404 0376 BUS SHELTER O/S SPRING HOUSE, GLOSSOP ROAD, S10 2PR
Advertising right and premises; digital display bus shelter Decided 14 November 2024 CHG101096042 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant argued that digital displays at bus shelters should be valued without any uplift above static advertising base rates, contending the digital mechanism was not rateable. The tribunal determined that digital advertising rights are inherently more valuable than static ones due to superior effectiveness in capturing attention and enabling rotating advertisements. While the tribunal rejected the Valuation Officer's uplift of six times as excessive and unsupported, it applied a multiplier of three to the VOA's static bus shelter scheme base rates to reflect the digital enhancement, allowing the appeals in part.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Rents, Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
Similar decisions
- ADVERTISING SITE 0403 0105 OPP 63 STATION ROAD, KIVETON PARK, S26 6QP — Allowed in part, 14 Nov 2024
- AD BOARD BUS SHELTER O/S KWICK FIT, 726 CITY ROAD, S2 1GJ — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0404 0354 BUS SHELTER OPP 22 ATLAS WAY, Brightside Lane, S9 2SR — Allowed, 17 Jun 2024
- Barclays, 2-12 Pinstone Street, S1 2HN — Dismissed, 29 May 2024
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