AD BOARD BUS SHELTER O/S KWICK FIT, 726 CITY ROAD, S2 1GJ
Advertising rights and premises, digital display, bus shelter Decided 14 November 2024 CHG101096045 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant argued that digital advertising displays at bus shelters should be valued using the base rates for static displays with no uplift, as the digital mechanism was not rateable. The Valuation Officer had applied an uplift of six to base rates to reflect the digital aspect. The tribunal found that although digital and static advertisements are distinct, both are rateable, and digital displays command higher rents due to superior advertising effectiveness. The tribunal determined that an uplift of six was excessive and unsubstantiated, and instead applied a multiplier of three to the VOA's static bus shelter scheme base rates.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Rental evidence
- Comparable assessments (tone)
- Valuation method · decisive
- Evidence
- Rents, Settled assessments
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill, Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
Similar decisions
- ADVERTISING SITE 0404 0376 BUS SHELTER O/S SPRING HOUSE, GLOSSOP ROAD, S10 2PR — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0105 OPP 63 STATION ROAD, KIVETON PARK, S26 6QP — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0404 0354 BUS SHELTER OPP 22 ATLAS WAY, Brightside Lane, S9 2SR — Allowed, 17 Jun 2024
- Barclays, 2-12 Pinstone Street, S1 2HN — Dismissed, 29 May 2024
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