ADVERTISING SITE 0403 0327 ON BUS SHELTER NEAR, 77 SHEFFIELD ROAD, S60 1DA
Advertising rights and premises; digital displays at bus shelters Decided 14 November 2024 CHG101096063 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant argued that digital advertising displays should not be valued with an uplift multiplier, and should instead be valued using the VOA Scheme for static bus shelter roadside displays. The tribunal found that digital displays are inherently more valuable than static displays due to heightened exposure and ability to display moving images, but rejected the VO's uplift of six as excessive and unsubstantiated. The tribunal applied a multiplier of three to the static display base rates to reflect the digital enhancement, finding this fair and reasonable on the evidence.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Rents, Settled assessments
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
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