ADVERTISING SITE 0403 0048 JUNCTION OF NORTH DRIVE &, GREASBROUGH ROAD, S60 1QF
Advertising rights and premises - digital displays at bus shelters Decided 14 November 2024 CHG101096068 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital advertising displays at bus shelters should be valued using the VOA's static bus shelter scheme with no uplift for the digital mechanism, arguing that digital screens do not form part of the rateable land. The tribunal found that digital advertising rights are inherently more valuable than static ones due to heightened exposure and moving images that capture attention more effectively. The tribunal rejected the VO's uplift multiplier of six as excessive and unsupported, determining instead that a multiplier of three applied to the VOA's static base rates was fair and reasonable to reflect the digital aspect.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill Ltd v Royton UD.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
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