ADVERTISING SITE 0403 0339 SOUTH OF STADIUM WAY, ROTHERHAM ROAD, PARKGATE, PARKGATE, S60 1TG
Advertising rights and premises; digital display bus shelters Decided 14 November 2024 CHG101096073 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital displays at bus shelters should be valued as static advertising at base rates in the VOA Scheme, arguing that digital mechanisms were not rateable. The tribunal found that digital advertising displays must be valued at a premium to static displays given their superior commercial value through moving images, rotation capability, and increased effectiveness in attracting attention. However, the tribunal rejected the VO's uplift of 6x as excessive and unsubstantiated, determining instead that a multiplier of 3x the VOA static base rates was fair and reasonable.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method
- Evidence
- Settled assessments
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill Ltd v Royton UDC; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
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