ADVERTISING SITE 0403 0175 ON BUS SHELTER OPP, 148 BROOM ROAD, S60 2SR
Advertising rights and premises - digital displays at bus shelters Decided 14 November 2024 CHG101096084 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital advertising displays should be valued using only the static bus shelter roadside base rates without uplift, arguing the digital mechanism was not rateable. The tribunal determined that while digital and static advertisements are distinct, digital displays command higher rental value due to greater commercial effectiveness, heightened exposure, and ability to display moving images. The tribunal rejected the VO's uplift of six as excessive and unsubstantiated, instead determining that a multiplier of three applied to the VOA's static base rates was fair and reasonable.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Settled assessments
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
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