ADVERTISING SITE 0403 0175 ON BUS SHELTER OPP, 148 BROOM ROAD, S60 2SR
Advertising rights and premises - digital displays at bus shelters Decided 14 November 2024 CHG101096084 Montagu Evans
Figures are as stated in the decision, and are values in the 2017 list; a dash means the document does not state that figure. This judgement decided 21 properties together; the figures above are for this appeal's property (ADVERTISING SITE 0403 0175 ON BUS SHELTER OPP, 148 BROOM ROAD, Rotherham S60 2SR). Every property is listed below.
The 21 properties in this decision
One judgement covered all of these appeals. Each property’s figures as the judgement states them (2017 list); this appeal’s property is highlighted.
| Property | Original RV | Sought | Tribunal decided | Outcome |
|---|---|---|---|---|
| ADVERTISING SITE 0404 0376 BUS SHELTER O/S SPRING HOUSE, GLOSSOP ROAD, Sheffield S10 2PR | — | — | £2,550 | Allowed in part |
| AD BOARD BUS SHELTER O/S KWICK FIT, 726 CITY ROAD, Sheffield S2 1GJ | — | — | £2,550 | Allowed in part |
| ADVERTISING SITE 0403 0105 OPP 63 STATION ROAD, KIVETON PARK, Sheffield S26 6QP | — | — | £1,675 | Allowed in part |
| ADVERTISING SITE 0403 0325 BUS SHELTER OPP 27 HIGH STREET, Maltby, Rotherham S66 8LG | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0327 ON BUS SHELTER NEAR, 77 SHEFFIELD ROAD, Rotherham S60 1DA | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0048 JUNCTION OF NORTH DRIVE &, GREASBROUGH ROAD, Rotherham S60 1QF | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0339 SOUTH OF STADIUM WAY, ROTHERHAM ROAD, Rotherham S60 1TG | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0175 ON BUS SHELTER OPP, 148 BROOM ROAD, Rotherham S60 2SRThis appeal | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0104 O/S JUBILEE COTTAGES, BAWTRY ROAD, Rotherham S60 5NX | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0204 MEADOWBANK ROAD OPP, PEMBROKE STREET, Rotherham S61 2NF | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0152 OPP BRADGATE LANE, WORTLEY ROAD, Rotherham S61 1LH | — | — | £1,675 | Allowed in part |
| ADVERTISING SITE 0403 0151 AT UPPER WORTLEY ROAD & OAKS LANE, Rotherham S61 2AA | — | — | £1,800 | Allowed in part |
| ADVERTISING SITE 0403 0345 OPP SOUTH STREET, MEADOW BANK ROAD, Rotherham S61 2NF | — | — | £1,800 | Allowed in part |
| ADVERTISING SITE 0403 0114 OPP KEPPEL ROAD UPPER WORTLEY ROAD Rotherham S61 2SZ | — | — | £740 | Allowed in part |
| ADVERTISING SITE 0403 0025 FENTON ROAD Rotherham S61 3RG | — | — | £1,800 | Allowed in part |
| ADVERTISING SITE 0403 0337 AT, FAIRFIELD PARK, MANVERS WAY, Rotherham S62 5AA | — | — | £1,675 | Allowed in part |
| ADVERTISING SITE 0403 0344 E/O DALTON LANE OPP, MILHOUSE COURT, DONCASTER ROAD, Rotherham S65 3ET | — | — | £1,800 | Allowed in part |
| ADVERTISING SITE 0403 0148 AT 92 HIGH STREET, Rotherham S66 7BN | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0195 O/S 350, BAWTRY ROAD, HELLABY, Rotherham S66 8EY | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE 0403 0102 OPP 65 ROTHERHAM ROAD, MALTBY, Rotherham S66 8LZ | — | — | £1,110 | Allowed in part |
| ADVERTISING SITE ON BUS SHELTER OPP 53, GAWBER ROAD, Barnsley S75 2PS | — | — | £1,800 | Allowed in part |
What was argued and what the tribunal found
The appellant contended that digital advertising displays should be valued using only the static bus shelter roadside base rates without uplift, arguing the digital mechanism was not rateable. The tribunal determined that while digital and static advertisements are distinct, digital displays command higher rental value due to greater commercial effectiveness, heightened exposure, and ability to display moving images. The tribunal rejected the VO's uplift of six as excessive and unsubstantiated, instead determining that a multiplier of three applied to the VOA's static base rates was fair and reasonable.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Settled assessments
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
Similar decisions
- ADVERTISING SITE 0403 0048 JUNCTION OF NORTH DRIVE &, GREASBROUGH ROAD, S60 1QF — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0339 SOUTH OF STADIUM WAY, ROTHERHAM ROAD, PARKGATE, PARKGATE, S60 1TG — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0104 O/S JUBILEE COTTAGES, BAWTRY ROAD, S60 5NX — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0327 ON BUS SHELTER NEAR, 77 SHEFFIELD ROAD, S60 1DA — Allowed in part, 14 Nov 2024
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