ADVERTISING SITE 0403 0152 OPP BRADGATE LANE, WORTLEY ROAD, S61 1LH
Advertising rights and premises; digital display at bus shelters Decided 14 November 2024 CHG101096096 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant (Alight Bus Shelter Media Limited) contended that digital advertising sites should be valued using the VOA Scheme for static bus shelter displays with no uplift for digital features, arguing that digital mechanisms fall outside the definition of rateable land. The VO had applied a multiplier of six to reflect the digital aspect. The tribunal allowed the appeals in part, finding that digital advertising rights are more valuable than static ones and applied a multiplier of three (rather than six) to the base rates, determining this to be fair and reasonable after considering the commercial advantages of digital displays over static advertisements.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Comparable assessments (tone)
- Valuation method · decisive
- Other
- Evidence
- Rents, Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
Similar decisions
- ADVERTISING SITE 0403 0339 SOUTH OF STADIUM WAY, ROTHERHAM ROAD, PARKGATE, PARKGATE, S60 1TG — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0048 JUNCTION OF NORTH DRIVE &, GREASBROUGH ROAD, S60 1QF — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0175 ON BUS SHELTER OPP, 148 BROOM ROAD, S60 2SR — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0327 ON BUS SHELTER NEAR, 77 SHEFFIELD ROAD, S60 1DA — Allowed in part, 14 Nov 2024
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