ADVERTISING SITE 0403 0204 MEADOWBANK ROAD OPP, PEMBROKE STREET, S61 2NF
Advertising site - digital display at bus shelter Decided 14 November 2024 CHG101096109 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital advertising displays at bus shelters should be valued using base rates for static displays without any uplift for the digital aspect, relying on prior VTE decisions. The VO had applied a multiplier of 6 to reflect the digital mechanism. The tribunal found that digital displays are more valuable than static ones due to heightened exposure and ability to display moving images, but rejected the VO's uplift of 6 as excessive and unsubstantiated. The tribunal determined a multiplier of 3 to the VOA's base rates for static bus shelter roadside displays was fair and reasonable.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method
- Evidence
- Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill, Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
Similar decisions
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