ADVERTISING SITE 0403 0114 OPP KEPPEL ROAD, UPPER WORTLEY ROAD, THORPE HESLEY, THORPE HESLEY, S61 2SZ
Advertising rights and premises; digital display; bus shelters Decided 14 November 2024 CHG101096121 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital displays should be valued as static advertising displays without any uplift, citing established VTE decisions that digital machinery should not factor into advertising rights valuations. The tribunal found that whilst digital displays are more valuable than static ones and warrant an uplift to reflect the digital mechanism, the respondent's uplift multiplier of six was excessive and unsubstantiated. The tribunal determined a multiplier of three to the VOA's base rates for static bus shelter roadside displays was fair and reasonable, reducing the appellant's proposed valuations but allowing the appeals in part.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Expert report
- Cases cited
- Lotus and Delta v Culverwell; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer; Fir Mill, Ltd v Royton U.D.C
- Hearing
- 31 October 2024
Similar decisions
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