ADVERTISING SITE 0403 0025, FENTON ROAD, S61 3RG
Advertising rights and premises; digital display at bus shelters Decided 14 November 2024 CHG101096123 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital advertising displays at bus shelters should be valued using the VOA scheme for static displays with no uplift for the digital aspect, arguing that digital machinery should not be valued separately. The tribunal found that while static and digital advertisements are in the same category of occupation, there is a clear distinction between them that must be reflected in valuation. The tribunal determined that digital displays are significantly more valuable than static ones due to heightened exposure and ability to display moving images, and that a multiplier was appropriate. However, the VO's uplift of six times was found to be excessive and unsubstantiated. The tribunal determined that a multiplier of three to the VOA's base rates for static bus shelter roadside displays was fair and reasonable.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Rental evidence
- Valuation method · decisive
- Comparable assessments (tone)
- Evidence
- Rents, Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill, Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
Similar decisions
- ADVERTISING SITE 0403 0339 SOUTH OF STADIUM WAY, ROTHERHAM ROAD, PARKGATE, PARKGATE, S60 1TG — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0048 JUNCTION OF NORTH DRIVE &, GREASBROUGH ROAD, S60 1QF — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0175 ON BUS SHELTER OPP, 148 BROOM ROAD, S60 2SR — Allowed in part, 14 Nov 2024
- ADVERTISING SITE 0403 0327 ON BUS SHELTER NEAR, 77 SHEFFIELD ROAD, S60 1DA — Allowed in part, 14 Nov 2024
Is your own rateable value in line?
A free check compares a property with the assessments around it and says plainly whether there is anything worth pursuing.
Check a propertyThe tribunal’s decision in full
Decision © Crown copyright, published by the Valuation Tribunal Service under the Open Government Licence v3.0 and reproduced unaltered. This site does not index the names of private individuals that appear in decisions. Information, not advice.