ADVERTISING SITE 0403 0148 AT 92 HIGH STREET, Maltby, Maltby, S66 7BN
Advertising rights and premises - digital display bus shelter Decided 14 November 2024 CHG101096154 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital advertising displays at bus shelters should be valued using the VOA scheme for static displays without uplift, arguing the digital mechanism was not rateable. The tribunal found that whilst a digital display warrants an uplift over static displays due to heightened exposure and effectiveness, the VO's multiplier of six was excessive and unsubstantiated. The tribunal determined a multiplier of three against the base rates was fair and reasonable.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Settled assessments, Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill Ltd v Royton UD; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
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