ADVERTISING SITE 0403 0195 O/S 350, BAWTRY ROAD, HELLABY, S66 8EY
Advertising site - bus shelter digital display Decided 14 November 2024 CHG101096168 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital advertising displays should be valued using the VOA's scheme for static bus shelter roadside displays without any uplift, as the digital mechanism was not rateable. The tribunal found that digital advertising rights were more valuable than static ones and applied a commonsense approach, determining that a multiplier of three (rather than the VO's multiplier of six) should be applied to the base rates for digital displays to reflect their enhanced value and advertising effectiveness.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Valuation method · decisive
- Evidence
- Expert report
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill, Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
Similar decisions
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