ADVERTISING SITE 0403 0325 BUS SHELTER OPP 27 HIGH STREET, Maltby, S66 8LG
Advertising rights and premises - digital display bus shelter roadside Decided 14 November 2024 CHG101096178 Montagu Evans - Richard Wackett
Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.
What was argued and what the tribunal found
The appellant contended that digital displays at bus shelters should be valued without uplift using the VOA scheme for static bus shelter displays (at base rates of £425, £300, or £185 per six-sheet), arguing that digital machinery should not be separately valued as part of the advertising right. The tribunal found that digital advertising rights are more valuable than static ones and that an uplift was justified, but rejected the VO's multiplier of six as excessive and unsubstantiated. The tribunal determined that a multiplier of three applied to the corresponding base rates from the VOA scheme was fair and reasonable, reflecting the enhanced value of digital displays while accounting for reduced individual exposure time per advertisement due to rotation.
Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.
Grounds argued
- Comparable assessments (tone)
- Valuation method · decisive
- Evidence
- Earlier tribunal decisions
- Cases cited
- Lotus and Delta v Culverwell; Fir Mill, Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
- Hearing
- 31 October 2024
Similar decisions
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