Tribunals · Rotherham Metropolitan Borough Council · 2017 rating list

ADVERTISING SITE 0403 0102 OPP 65 ROTHERHAM ROAD, MALTBY, S66 8LZ

Advertising site - bus shelter digital display Decided 14 November 2024 CHG101096185 Montagu Evans - Richard Wackett

OutcomeAllowed in partThe tribunal reduced the rateable value, but by less than the ratepayer sought.
Original RV—
Ratepayer sought—
VO conceded first—
Tribunal decided£2,550from 1 Oct 2021

Figures are as stated in the decision; a dash means the document does not state that figure. This decision covers 21 properties; the figures shown are for the first listed.

What was argued and what the tribunal found

The appellant contended that digital advertising displays should be valued at the base rate for static bus shelter displays under the VOA scheme, arguing that digital mechanisms were not rateable and should not attract an uplift. The VO had applied a multiplier of six to reflect the digital aspect. The tribunal allowed the appeals in part, finding that digital displays were more valuable than static ones and warranted an uplift, but determined that the VO's multiplier of six was excessive and unsubstantiated. The tribunal applied a multiplier of three to the base rates as a fair and reasonable reflection of the enhanced value from digital technology.

Summary generated from the decision text and checked against it. The appellant was Alight Bus Shelter Media Limited, represented.

Grounds argued

  • Valuation method · decisive
Evidence
Expert report
Cases cited
Lotus and Delta v Culverwell; Fir Mill, Ltd v Royton U.D.C; J C Decaux UK Ltd ME v Valuation Officer; Alight Bus Shelter Media Limited v Valuation Officer
Hearing
31 October 2024

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